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Pretty Human
T-shirt brand dedicated to awareness of children's emotions, focused on autism by one of its partners.
The brand isotype means the bright of a star that each child provides, with great imagination they can create, do and achieve whatever they want.
Color palette
The color palette is a gradient which shows us the beauty of the northern lights and with that the same beauty of people with autism.
We selected the color purple as the main color to represent autism in the branding. We also integrate the colors green and blue, visible more subtly in the auroras, which represent the constant change in the emotions.
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